Question 1

"Is animation worth the cost?"

Accepted Answer

Yes, if it's done right. Your animation is tied to your specific goal from day one, so every penny has a purpose. Each creative decision connects to what you're trying to achieve and what you'll get back from it. And if I genuinely feel animation isn't the right solution for you, I'll say so.

Question 2

"Are we in safe hands?"

Accepted Answer

With over 15 years experience collaborating with agencies, marketing teams and learning providers, I've seen just about everything. That experience means I know what can go wrong and, more importantly, how to make sure it doesn't.

When the project requires it, I can call upon a trusted network of independent creatives for their specialist skillset or just an extra pair of hands.

Question 3

"Animation is new to us. Will we feel out of our depth?"

Accepted Answer

Not at all, that's exactly why I'm here. You bring the knowledge of your world, I bring the knowledge of mine. I'll demystify the whole process so it never feels like unknown territory, that way you'll always know what's happening and why.

Question 4

"Will this be straight forward to manage?"

Accepted Answer

Yes, because I take care of it. I'll set up a shared project board so you can check in whenever you want, and I'll keep you in the loop so you're never left wondering where things are.

Question 5

"How do we know it'll turn out as we imagined?"

Accepted Answer

You'll never reach the end and wish something was different. You'll have seen and shaped every step along the way. I'm all for collaboration, the best results often come from simply talking more. So from early sketches and scripts through to visual style and sound, every key stage has multiple review points built in. That way, we move forward together.

Question 6

"Can you work to our deadline?"

Accepted Answer

Of course! Just share your deadline from the outset and I'll work to it. If a deadline is tight I'll always be upfront about what's achievable. If I genuinely feel I can't deliver the quality I'd like in the time available, I'd rather say so than rush something out the door.

Question 7

"How much input will you need from us?"

Accepted Answer

You're the expert in your world, your industry and your audience, and that knowledge is what makes the difference between an animation that feels generic and an animation that feels just right. The more you share, the better the result.

Question 8

"What happens if we don't have a message yet?"

Accepted Answer

Not to worry, some of the best projects start with little more than a goal and a rough idea. I'll help shape your message together. And because everything else flows from the script, we'll make sure it's right before anything else begins.

Question 9

"Will it look good?"

Accepted Answer

Definitely. For your audience and for you. With you helping shape the look and feel from the start, you'll know it will look great, feel right and get the right response.

Question 10

"We're constantly evolving. Will our animation keep up?"

Accepted Answer

Things change and that's usually a good sign. I've got your back from the start, building your animation with future flexibility in mind, so if things evolve, you're not necessarily back to square one.

Question 11

"How will we know if it's worked?"

Accepted Answer

Success means something different for everyone; more sales, higher engagement, better understanding, a team that actually watches it. Because your animation was built around a specific goal from day one, you already know what you're measuring against. If it's hitting that goal, it's working.

Quick answers to common questions